April 3, 2023 — Gusto, a cloud-based payroll and benefits company, ranks New Orleans in the top 10 for entrepreneurship in America in 2022. In a new report, the city ranked No. 9 in the U.S. for number of business applications per capita.
Gusto said the surge in new business creation in the country has been driven by groups who traditionally participated less in entrepreneurship, including women and entrepreneurs of color.