June 5, 2025 (press release) – Walmart’s Road to Open Call is making a final stop in New Orleans on Thursday, June 26, 2025. The event, in partnership with StartupNOLA, GNO, Inc. and TECHPLUG, offers selected entrepreneurs the chance to pitch their made in the USA, shelf-ready products directly to a Walmart sourcing representative. The deadline for small business owners to apply is Friday, June 13, 2025.
The Walmart Road to Open Call series of events is a nationwide initiative designed to connect small businesses with Walmart’s sourcing team and help them prepare for the retailer’s 12th annual Open Call event in Bentonville, Arkansas, in October, when finalists will have the chance to pitch their products to be sold on Walmart or Sam’s Club shelves.