News Article

These New Orleans guys run 100-mile ‘ultramarathons.’ Can they launch an energy drink brand?

July 31, 2025 – Kevin Shears was running on a mountain trail in August 2023, when he tripped, tumbled and fractured his right foot.

The painful injury came as Shears was training with friends Quest Meeks and Trey Monaghan for a 100-mile “ultramarathon” scheduled to start a week later in Leadville, Colorado.

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