May 27, 2026 (press release) – Rep Data, the data quality leader for the market research industry, today announced the acquisition of OWL Solutions, a survey programming company known for managing complex survey builds and supporting fieldwork readiness in niches like healthcare. The acquisition expands Rep Data’s survey programming and implementation capabilities, strengthening operational quality controls before studies enter fieldwork.
Survey programming plays a critical role in research execution, influencing everything from respondent routing and quota management to device compatibility, data structure and fieldwork performance.